[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.netzona.cz\/vyhledavac-google-je-pro-seo-alfou-a-omegou\/#Article","mainEntityOfPage":"https:\/\/www.netzona.cz\/vyhledavac-google-je-pro-seo-alfou-a-omegou\/","headline":"Vyhled\u00e1va\u010d Google je pro SEO alfou a omegou","name":"Vyhled\u00e1va\u010d Google je pro SEO alfou a omegou","description":"V\u011bt\u0161ina \u010dl\u00e1nk\u016f zam\u011b\u0159en\u00fdch na problematiku SEO Google se soust\u0159ed\u00ed na textov\u00fd obsah webov\u00fdch str\u00e1nek a obr\u00e1zky (v\u011bt\u0161inou fotografie) b\u00fdvaj\u00ed v…","datePublished":"2018-05-26","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.netzona.cz\/author\/#Person","name":"netzona.cz\n","url":"https:\/\/www.netzona.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"netzona.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.netzona.cz\/wp-content\/uploads\/img_a318246_w2193_t1528964904.jpg","url":"https:\/\/www.netzona.cz\/wp-content\/uploads\/img_a318246_w2193_t1528964904.jpg","height":0,"width":0},"url":"https:\/\/www.netzona.cz\/vyhledavac-google-je-pro-seo-alfou-a-omegou\/","about":["Finance"],"wordCount":510,"articleBody":"             V\u011bt\u0161ina \u010dl\u00e1nk\u016f zam\u011b\u0159en\u00fdch na problematiku SEO Google se soust\u0159ed\u00ed na textov\u00fd obsah webov\u00fdch str\u00e1nek a obr\u00e1zky (v\u011bt\u0161inou fotografie) b\u00fdvaj\u00ed v \u00fastran\u00ed, nebo je dokonce nikdo ne\u0159e\u0161\u00ed. Z jednoho \u00fahlu pohledu je to celkem pochopiteln\u00e9, lid\u00e9 mezi sebou komunikuj\u00ed p\u0159edev\u0161\u00edm slovy a psan\u00fdm textem, jeho\u017e obsah na webu p\u0159ev\u00e1\u017en\u011b dominuje. Slovo \u201ep\u0159ev\u00e1\u017en\u011b\u201c v\u0161ak nen\u00ed dostate\u010dn\u011b v\u00fdsti\u017en\u00e9, nebo\u0165 existuj\u00ed specifick\u00e9 str\u00e1nky, kde dominuj\u00ed naopak fotografie. Jde nap\u0159\u00edklad o prezentace kucha\u0159sk\u00fdch recept\u016f, v\u00fdrobu a prodej u\u017eitn\u00e9ho designu, m\u00f3dn\u00edch od\u011bv\u016f a obuvi, fotografick\u00e9 ateli\u00e9ry, v\u00fdtvarn\u00edky a um\u011blce, n\u011bkter\u00e9 tipy na v\u00fdlety do p\u0159\u00edrody, tvorbu bytov\u00fdch a od\u011bvn\u00edch dopl\u0148k\u016f, a jist\u011b v\u00e1s napadne je\u0161t\u011b n\u011bjak\u00fd dal\u0161\u00ed p\u0159\u00edm\u011br. Google Search Console Jak jsou fotografie \u00fasp\u011b\u0161n\u00e9 ve sv\u011bt\u011b Internetu, lze zjistit nap\u0159. z n\u00e1stroje Google Search Console, mus\u00edte p\u0159epnout filtrov\u00e1n\u00ed vyhled\u00e1v\u00e1n\u00ed podle typu dat jako\u017eto \u201eObr\u00e1zek\u201c. T\u00edmto zp\u016fsobem lze monitorovat po\u010det kliknut\u00ed na fotku, p\u0159\u00edchoz\u00ed webov\u00e9 str\u00e1nky, koncov\u00e1 za\u0159\u00edzen\u00ed u\u017eivatel\u016f, a to v\u0161e v\u010detn\u011b zp\u011btn\u00e9 \u010dasov\u00e9 anal\u00fdzy. Je mo\u017en\u00e9 tam p\u0159idat tzv. stiemap, ve kter\u00e9 lze dohledat indexovan\u00e9 \u010di nezaindexovan\u00e9 fotky. (Velk\u00fd po\u010det fotografi\u00ed bez indexace obvykle sm\u011b\u0159uje k n\u011bjak\u00e9mu probl\u00e9mu). N\u011bkter\u00e9 z\u00e1sady pro pr\u00e1ci s fotografiemi \u00b7 Fotografie prezentujte pouze takov\u00e9, co dok\u00e1\u017eou zaujmout. Zpravidla dok\u00e1\u017ee oslovit docela oby\u010dejn\u00e1 amat\u00e9rsk\u00e1 fotka po\u0159\u00edzen\u00e1 analogov\u00fdm fotoapar\u00e1tem z d\u00e1vn\u00fdch dob, ne\u017e nic ne\u0159\u00edkaj\u00edc\u00ed profi foto z bezplatn\u00e9 fotobanky. \u00b7 Fotky by se m\u011bly d\u00e1t na\u010d\u00edst i bez pou\u017eit\u00ed Javascriptu, co\u017e dok\u00e1\u017ee zjistit efektivn\u00ed n\u00e1stroj \u201eBrowseo\u201c. Ten tak\u00e9 odhal\u00ed zbyte\u010dn\u011b velk\u00e9 sn\u00edmky a obr\u00e1zky, kter\u00e9 by bylo vhodn\u00e9 zmen\u0161it a t\u00edm tak\u00e9 urychlit na\u010d\u00edt\u00e1n\u00ed webu. K jejich zmen\u0161ov\u00e1n\u00ed (do\u010dasn\u00e9 komprimaci) p\u0159\u00edmo na serveru slou\u017e\u00ed n\u011bkter\u00e9 speci\u00e1ln\u00ed n\u00e1stroje, ale v\u017edy by m\u011blo j\u00edt o kompromis mezi kvalitou sn\u00edmku a rychlost\u00ed na\u010d\u00edt\u00e1n\u00ed webu. K \u010demu je platn\u00e1 do t\u0159\u00ed sekund na\u010dten\u00e1 str\u00e1nka s rozmazan\u00fdm sn\u00edmkem, kter\u00fd n\u00e1v\u0161t\u011bvn\u00edka jen odrad\u00ed. \u00b7 Ka\u017ed\u00fd obr\u00e1zek a fotka by m\u011bla b\u00fdt opat\u0159ena popiskem, redak\u010dn\u00ed syst\u00e9my to v\u011bt\u0161inou umo\u017e\u0148uj\u00ed, n\u011bkte\u0159\u00ed fajn\u0161mek\u0159i jej zad\u00e1vaj\u00ed p\u0159\u00edmo do zdrojov\u00e9ho k\u00f3du. D\u00e1vejte pozor zejm\u00e9na u automaticky generovan\u00fdch popisk\u016f a n\u00e1zv\u016f, ty pak je nutno upravit ru\u010dn\u011b a zm\u011bnit nic ne\u0159\u00edkaj\u00edc\u00ed n\u00e1zev \u201efoto003\u201c na v\u011bcn\u00fd nap\u0159. \u201eporcel\u00e1nov\u00e1-miska-bila\u201c. Popisky u fotek mus\u00ed b\u00fdt stru\u010dn\u00e9 a p\u0159itom v\u00fdsti\u017en\u00e9, zam\u011b\u0159en\u00e9 i na kl\u00ed\u010dov\u00e1 slova.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (7 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Vyhled\u00e1va\u010d Google je pro SEO alfou a omegou","item":"https:\/\/www.netzona.cz\/vyhledavac-google-je-pro-seo-alfou-a-omegou\/#breadcrumbitem"}]}]