[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.netzona.cz\/socialni-site-trh-reklamy\/#Article","mainEntityOfPage":"https:\/\/www.netzona.cz\/socialni-site-trh-reklamy\/","headline":"Soci\u00e1ln\u00ed s\u00edt\u011b \u2013 trh reklamy","name":"Soci\u00e1ln\u00ed s\u00edt\u011b \u2013 trh reklamy","description":"Instagram Tato nekonkuruj\u00edc\u00ed aplikace, prvn\u011b spu\u0161t\u011bn\u00e1 v\u00a0roce 2010, ur\u010den\u00e1 ke sd\u00edlen\u00ed fotek, se b\u011bhem n\u011bkolika let vyvinula v\u00a0naprost\u00fd fenom\u00e9n mezi…","datePublished":"2025-03-03","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.netzona.cz\/author\/#Person","name":"netzona.cz\n","url":"https:\/\/www.netzona.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"netzona.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.netzona.cz\/wp-content\/uploads\/img_a307744_w1963_t1518979392.jpg","url":"https:\/\/www.netzona.cz\/wp-content\/uploads\/img_a307744_w1963_t1518979392.jpg","height":0,"width":0},"url":"https:\/\/www.netzona.cz\/socialni-site-trh-reklamy\/","about":["Web"],"wordCount":461,"articleBody":"InstagramTato nekonkuruj\u00edc\u00ed aplikace, prvn\u011b spu\u0161t\u011bn\u00e1 v\u00a0roce 2010, ur\u010den\u00e1 ke sd\u00edlen\u00ed fotek, se b\u011bhem n\u011bkolika let vyvinula v\u00a0naprost\u00fd fenom\u00e9n mezi soci\u00e1ln\u00edmi s\u00edt\u011bmi. Nejen\u017ee, se v\u00a0t\u00e9to aplikaci sd\u00edlej\u00ed fotky, videa, denn\u00ed \u00fast\u0159i\u017eky, jsou umo\u017en\u011bna \u017eiv\u00e1 vys\u00edl\u00e1n\u00ed, ale p\u0159edev\u0161\u00edm je mo\u017enost i velmi efektivn\u00ed a c\u00edlen\u00e9 reklamy pro firmy. Jednodu\u0161e lze osobn\u00ed profil p\u0159epnout na profil firemn\u00ed a zadat objedn\u00e1vku na reklamu propagovanou touto aplikac\u00ed. Instagram nab\u00edz\u00ed t\u0159i druhy reklamy:–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost profilu–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webu–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Oslovit lidi v\u00a0okol\u00ed adresyU v\u0161ech t\u0159ech mo\u017enost\u00ed, si u\u017eivatel m\u016f\u017ee nastavit okruh u\u017eivatel\u016f, na kter\u00fd m\u00e1 b\u00fdt reklama zam\u011b\u0159ena.MessengerNov\u011b c\u00edlenou reklamu umo\u017e\u0148uje nejen platforma Facebook, ale i samotn\u00fd Messenger. Reklama na t\u00e9to aplikaci umo\u017e\u0148uje zkontaktovat potencion\u00e1ln\u00ed z\u00e1kazn\u00edky p\u0159es chat. V\u00a0re\u00e1lu to vypad\u00e1 tak, \u017ee se c\u00edlen\u00e1 reklama objevuje u\u017eivatel\u016fm mezi soukrom\u00fdmi konverzacemi, s\u00a0mo\u017enost\u00ed kontaktovat inzerenta, pop\u0159\u00edpad\u011b nav\u0161t\u00edvit jeho str\u00e1nku \u010di profil. I zde lze nastavit ur\u010dit\u00e9 okruhy u\u017eivatel\u016f, na kter\u00e9 m\u00e1 b\u00fdt reklama zam\u011b\u0159ena. Jeliko\u017e Messenger, Facebook a Instagram pat\u0159\u00ed mezi nekonkuruj\u00edc\u00ed aplikace, vz\u00e1jemn\u011b spolu spolupracuj\u00ed a umo\u017e\u0148uj\u00ed tak v\u00a0jedn\u00e9 aplikaci (nap\u0159\u00edklad Messenger), zadat c\u00edlenou reklamu a sou\u010dasn\u011b ji rovnou realizovat v\u00a0druh\u00e9 aplikace (nap\u0159\u00edklad Instagram), pod jednou propagac\u00ed a pod jednou platbou.\u00a0FacebookNejzn\u00e1m\u011bj\u0161\u00ed soci\u00e1ln\u00ed s\u00ed\u0165 21. Stolet\u00ed mo\u017enosti reklamy umo\u017e\u0148uje samoz\u0159ejm\u011b tak\u00e9. A to hned n\u011bkolik:–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zv\u00fd\u0161en\u00ed po\u010dtu n\u00e1v\u0161t\u011bvn\u00edk\u016f na webu–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Spojen\u00ed str\u00e1nky s\u00a0v\u00edce u\u017eivateli–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Propagace p\u0159\u00edsp\u011bvk\u016f–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P\u0159im\u011bn\u00ed u\u017eivatel\u016f na sledov\u00e1n\u00ed va\u0161\u00ed str\u00e1nkyU reklam Facebook umo\u017e\u0148uje nejen vybrat okruh u\u017eivatel\u016f pro propagaci, ale i vybr\u00e1n\u00ed druh\u016f tla\u010d\u00edtek, \u010di text\u016f, kter\u00e9 se maj\u00ed u dan\u00fdch reklamn\u00edch p\u0159\u00edsp\u011bvk\u016f zobrazovat. D\u00edky t\u011bmto reklam\u00e1m m\u016f\u017eete dos\u00e1hnout v\u011bt\u0161\u00edho pov\u011bdom\u00ed o va\u0161\u00ed firm\u011b, nebo jen p\u0159il\u00e1kat u\u017eivatel\u00e9 na v\u00e1\u0161 web, \u010di profil firmy, pop\u0159\u00edpad\u011b se zam\u011b\u0159it pouze na n\u011bkter\u00e9 va\u0161e p\u0159\u00edsp\u011bvky a propagovat je jednotliv\u011b. Tato posledn\u00ed zm\u00edn\u011bn\u00e1 forma reklamy je hojn\u011b vyu\u017e\u00edv\u00e1na v\u00a0propagaci z\u00e1kaznicky obl\u00edben\u00e9ho zbo\u017e\u00ed.Soci\u00e1ln\u00ed s\u00edt\u011b p\u0159edstavuj\u00ed velkou marketingovou a reklamn\u00ed strukturu, kterou si p\u0159i spu\u0161t\u011bn\u00ed t\u011bchto web\u016f, aplikac\u00ed a platforem nikdo nedok\u00e1zal ani zdaleka p\u0159edstavit.                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Soci\u00e1ln\u00ed s\u00edt\u011b \u2013 trh reklamy","item":"https:\/\/www.netzona.cz\/socialni-site-trh-reklamy\/#breadcrumbitem"}]}]