[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.netzona.cz\/proc-je-treba-chranit-udaje\/#Article","mainEntityOfPage":"https:\/\/www.netzona.cz\/proc-je-treba-chranit-udaje\/","headline":"Pro\u010d je t\u0159eba chr\u00e1nit \u00fadaje","name":"Pro\u010d je t\u0159eba chr\u00e1nit \u00fadaje","description":"Evropsk\u00e1 unie tak reaguje na, dalo by se \u0159\u00edci, celosv\u011btov\u00fd trend, kter\u00fd zachv\u00e1til ji\u017e n\u011bjakou dobu zp\u00e1tky celou zem\u011bkouli \u2013…","datePublished":"2025-03-04","dateModified":"2023-04-29","author":{"@type":"Person","@id":"https:\/\/www.netzona.cz\/author\/#Person","name":"netzona.cz\n","url":"https:\/\/www.netzona.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d81a95b988e562d8ac0fc1eb5578e43f924bf78e85c5259f0dcab44a306610fa?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"netzona.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.netzona.cz\/wp-content\/uploads\/img_a314650_w1963_t1525630192.jpg","url":"https:\/\/www.netzona.cz\/wp-content\/uploads\/img_a314650_w1963_t1525630192.jpg","height":0,"width":0},"url":"https:\/\/www.netzona.cz\/proc-je-treba-chranit-udaje\/","about":["Podnik\u00e1n\u00ed"],"wordCount":409,"articleBody":"Evropsk\u00e1 unie tak reaguje na, dalo by se \u0159\u00edci, celosv\u011btov\u00fd trend, kter\u00fd zachv\u00e1til ji\u017e n\u011bjakou dobu zp\u00e1tky celou zem\u011bkouli \u2013 hromadn\u00e9 kup\u010den\u00ed s\u00a0\u00fadaji klient\u016f, zam\u011bstnanc\u016f, u\u017eivatel\u016f na nejr\u016fzn\u011bj\u0161\u00edch burz\u00e1ch a v\u00a0nejr\u016fzn\u011bj\u0161\u00edch obchodech. Je pravda, \u017ee hodnota \u00fadaj\u016f jednotlivce je dosti velk\u00e1 mno\u017eina, nebo\u0165 zde m\u016f\u017eeme m\u00edt \u010dlov\u011bka, u kter\u00e9ho zn\u00e1me pouze email, a naopak zde m\u016f\u017ee b\u00fdt takov\u00fd \u010dlov\u011bk, kter\u00fd n\u011bkde n\u011bkdy zadal spoustu informac\u00ed o sv\u00e9 osob\u011b a takov\u00e9 \u00fadaje jsou pak cen\u011bny hlavn\u011b na poli marketingu a reklamy, nebo\u0165 pr\u00e1v\u011b tito se pot\u00e9 st\u00e1vaj\u00ed ob\u011bt\u00ed spam\u016f a reklamn\u00edch nab\u00eddek.\u00a0GDPR v\u0161ak neslou\u017e\u00ed pouze jako zabr\u00e1n\u011bn\u00ed tomuto kup\u010den\u00ed bez v\u011bdom\u00ed jeho u\u017eivatel\u016f, m\u00e1 tak\u00e9 ukl\u00e1dat v\u011bt\u0161\u00ed m\u00edru opatrnosti firm\u00e1m, za jej\u00ed\u017e poru\u0161en\u00ed hroz\u00ed a\u017e mili\u00f3nov\u00e9 pokuty \u2013 proto jste se, i pokud nepodnik\u00e1te, mohli setkat se spoustou newsletter\u016f, ozn\u00e1men\u00ed a upozorn\u011bn\u00ed, kter\u00e9 vy\u017eaduj\u00ed v\u00e1\u0161 souhlas.\u00a0\tZabr\u00e1n\u00ed se n\u011b\u010demu?Ta nejkrut\u011bj\u0161\u00ed pravda je takov\u00e1, \u017ee by\u0165 je nov\u00e1 sm\u011brnice moc kr\u00e1sn\u011b napsan\u00e1 a m\u00e1 n\u00e1dhern\u00fd \u00fa\u010del, v\u00a0praxi to bude vypadat p\u0159ece jen trochu m\u00e9n\u011b idylicky, hlavn\u011b pokud nebude zkr\u00e1tka kdo b\u00fdt pokutov\u00e1n \u2013 spousta spole\u010dnost\u00ed, kter\u00e9 se t\u00edmto prodejem \u017eiv\u00ed toti\u017e existuje mimo r\u00e1mec Evropsk\u00e9 unie, nap\u0159\u00edklad a\u017e v\u00a0Asii nebo v\u00a0Americe \u010di Karibiku a je tak velmi t\u011b\u017ek\u00e9 v\u016fbec dosledovat, kdo vlastn\u011b za takov\u00fdm obchodem stoj\u00ed.\u00a0Jedno je v\u0161ak jist\u00e9, firmy tuzemsk\u00e9 a evropsk\u00e9 musej\u00ed b\u00fdt p\u0159ipraveny na kontroly, kter\u00e9 bude EU bezpochyby vykon\u00e1vat a na vyzv\u00e1n\u00ed pot\u00e9 musej\u00ed p\u0159edlo\u017eit ve\u0161ker\u00e9 souhlasy se zpracov\u00e1n\u00edm osobn\u00edch \u00fadaj\u016f apod.\u00a0N\u011bkte\u0159\u00ed podnikatel\u00e9 si st\u011b\u017euj\u00ed, \u017ee je to bude zase st\u00e1t o n\u011bco v\u00edc, ale realita je sp\u00ed\u0161e takov\u00e1, \u017ee se v\u0161e bude d\u011blat \u00fapln\u011b stejn\u011b, akor\u00e1t bude t\u0159eba d\u00e1vat nap\u0159\u00edklad internetov\u00fdm u\u017eivatel\u016fm o jedno vyskakovac\u00ed ok\u00e9nko na odsouhlasen\u00ed v\u00edce. \u017dijeme zkr\u00e1tka v\u00a0dob\u011b, kdy je internetov\u00e1 bezpe\u010dnost zna\u010dn\u011b podce\u0148ov\u00e1na a je jenom dob\u0159e, \u017ee se k\u00a0tomu EU stav\u00ed takto \u2013 po\u0159\u00e1d lep\u0161\u00ed ne\u017e kdyby ned\u011blala nic.                                                                                                                                                                                                                                                                                                                                                                                        4.2\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d je t\u0159eba chr\u00e1nit \u00fadaje","item":"https:\/\/www.netzona.cz\/proc-je-treba-chranit-udaje\/#breadcrumbitem"}]}]